I can’t understand it. They look like a child’s toy. I can’t help feeling that the emperor has no clothes (nor a watch, in this case).
Ok, so I may not be the best person to judge given that in the thick end of fifty years I’ve only ever owned five watches (one of which was a Swatch and another a Rado who I think are owned by Swatch these days) and I’ve not actually worn one at all for the last twenty years, but I just wouldn’t want one of these. Even the stopwatches I used for swim coaching are probably more attractive. Just because it’s made by Swatch and Audemars Piguet means nothing. It’s a bit like buying a 348 just because it was made by Ferrari.
I actually still own my first ever watch, a Timex, a birthday gift when I was nine or ten years old, I guess. It would look amusingly lost on my wrist these days 😀